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Move forward dreams of aspiring young
search 29 years old, with the concept now is still a very young age. 29-year-old has always young faces are carved on the maturity does not meet this age, years of steady and marks left by a pair of sharp eyes is calm behind the surging passion.
1975, the once Yong was born in Yiyang, Hunan Wong Nai Tahu a poor family, his childhood suffered the hardships of life. Parental educational level is not high, will pin their hopes on him two sons. Zeng Yong, a brother, a young age kids than ignorance, not only domestic farm depersonalize everything, had to exert ourselves to study, young heart he was determined, the door must be out of agriculture. Painstaking hard work, he was 92 years in June he was admitted to excellent results in Hunan Agricultural School, specializing in mechanical repair professional.
Crude has yong left home, leaving the poor tiny village, full of the bitterness and tears of joy, which he had to go all the way back, the joy of finally took their own way of life, bitterness is the eldest son of the family gone, who will play at home for the parents responsibility? “I’m finally out of here! One day I would come back, marching in the footsteps of successful business!”
1996, the technical secondary school graduates have been brave, With a beautiful vision of life into the community. But the fate of God does not seem to favor the guy from the rural areas of Yiyang, no higher education, no background, being blocked from all the people cold. Zeng Yong, covered with the helplessness of fatigue and how many students he kept his back to his hometown, joined the farm team. Being stifled hope in my heart like a burning candle flame. Misfortunes never come singly, it is in the hot summer, Yiyang, Hunan rare in rural areas suffer floods. Yong’s home by the flood had washed away, property roll of the air and the whole family crowded into the temporary tent on the embankment. Heat, hunger, fatigue erosion of his trim body. “I go out!” With firm belief in life, cherish the saint of the urban dream, he Yong carries only 16 dollars alone to Changsha, began his entrepreneurial journey difficult.
Fledgling despite dangers and difficulties there is a way
Years of climbing in the community feel Gunda, with his experience and sharp market insights, Crystal Jade Chinese and the large market potential and development prospects.
Crystal jewelery market in order to devise strategies, target market segments, determine the product positioning, has conducted a comprehensive harmonization of courage!
Jade jewelry as new economic growth point, the developed countries has been gradually becoming more mature. In mainland China, the industry is still in the primeval stages of development. With the socio-economic and cultural leaps and bounds, there is a growing respect for individuality and fashion accessories. Especially women on the increasing demand for jewelry in China, women statement for the largest share of the jewelry consumer market. China has 1.3 billion people, more than 600 million are women, there is one per ten viridity jewelry, the needs of more than 6000 million pieces. Shows strong demand, large potential, great value.
The next 7 years, China’s jewelry market will grow 10-fold, reaching 800 billion yuan, from the current “world’s most potential market” becomes the biggest market. Jewelry is expected to become China’s people houses, cars, after the third-largest consumer.
Era viridity jewelry culture show strong momentum and more and more widely in the market, in viridity jewelry income have broad margins. It reveals the charm, making it a woman to become the largest consumer group, but a professional viridity jewelry fashion consumer economy is still a blank circle.
Of a thorough and careful investigation, have courage first identified target market: women’s groups, primarily for fashion viridity jewelry. Such a wide range of products, professional products only make the market can occupy a space into a professional enterprise, professional services for a number of people, not the beard grabbed the eyebrows, goals vary.
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Grandson in the “Art of War” said: “those who do not seek eternal, not to seek a moment, not the overall situation are not adequate to seek a field.” This sentence under the current China macro-economic, jewelry enterprise in China is extremely applicable.
Long ago, our jewelry in China is too big corporate profits, whether in manufacturing, wholesale or retail businesses that end jewelry industry is very optimistic about the earnings outlook. However, with China’s rapid economic development, we suddenly found that the industry has swiftly entered the integration phase, more competitive, our profit margins are steadily falling. China’s jewelry business in the end how it? Professionals who might be puzzled by this phenomenon, perhaps Siege is still luck of foreign investors find it worthwhile, if we really interpret what the Chinese jewelry industry under the macroeconomic phenomenon, part of the answer might be found. Under China’s current macroeconomic
of jewelry business, we must first look at China’s current macro monetary policy and inflation, even though the impact of the development of China’s jewelry industry, a lot of macroeconomic factors, but this day we learned from these two line to find out the position of jewelry industry source, as it might be easier to find the answer. Monetary policy in all of us will remember the key word: tight, tight monetary policy means that banks must raise the required reserve ratio, which is funding for the troubled in the jewelry industry, bank loans financing even more hopeless. This is a critical period in the development of the jewelry business is a fatal blow, which is a lot of jewelry enterprise Ji Xiang “listed” one of the root causes.
Moreover, China’s current exchange rate policy has become the focus of monetary policy, the Chinese yuan against the U.S. dollar continue to “rise” and the internal and continuously “devaluation” of the jewelry industry, the impact is huge. We heard in 2007’s “The Return Panyu” message on the jewelry industry in China’s far-reaching impact, we all know Panyu jewelry processing trade accounted for 60% to 99.8% in the area of processing trade jewelry way export. However, with the sharp appreciation of the RMB against the U.S. dollar, the profit form a single, just to make modest processing fee processing enterprises have been a big problem. Rather than return flight Panyu jewelry business is “an elegant turn,” might as well state that it is export-oriented processing enterprises in the “quite upset”, perhaps this statement might be closer to the truth, because many of the export garment industry and the domestic processing industry are met to this problem. RMB appreciation not only to China’s production brought much good jewelry business, wholesale business and retail enterprises also suffer.
With the appreciation of the yuan in the global economy driven mainly by China and India where a big number of “hot money” into China. “Hot money” inflows on China’s current economy is that profit is less than disadvantages, because the money was not to invest, but to speculation, which triggered many of the problems China’s economy. When the big 2007 “hot money” into the stock market and real estate, the sudden near to the stock market and real estate invertors become “profitable.” The stock market soared and so a lot can be used for jewelry enterprises to invest in a big transfer of funds took place, while real estate investment also led to rising profits of the development of Commercial Street boom. For a time, in the land of China with the housing boom and the rise of emission from a big number of new shopping centers and malls, which much of the retail jewelry to break the original pattern of relative balance. Jewellery retailers grappling a lot of new shopping malls and commercial streets there is a very complex feelings, or else very reluctantly in the case of new retail outlets to prevent competition, or else in case of rising marketing costs to increase investment to maintain market share . Even more frightening is the number of new investors is the so-called “windfall” to attract, but more and more, has joined the growing confusion “terminal enclosure war.” Market capacity has not changed profoundly significant increase in the number of operators jewelry does this mean?
Investors caused the increase in “channel Wars,” to rent the original gates of the shops do not even hot, otherwise it will be difficult to make high-quality shopping centers into more lofty, increased competition and higher operating costs for the entire jewelry Retailers immediately into the “low-interest door” and a dilemma. Increase in the retail business should have been healthy to enlarge the market well, but because “rose gold” and “low competition” and so everything becomes not like. Retail terminal “puffiness” swiftly led to wholesale companies and producers of “hypertension”, a big number of retail credit operations with non-standard enterprise funds triggered a wholesale chain fracture, 2007, the wholesale power companies have a lot of money collapse jewelry industry has become “explosive information”, but also to just develop the Chinese jewelry industry is hurt. This phenomenon both industry irregularities, development of the industry is relatively more reasons too fast, too fast in which the relative development of the industry and promote the appreciation of the yuan much related. According to Amazon about a butterfly wing incitement, it might lead to a place far away an seism or a storm in the “butterfly effect” theory, the RMB appreciation, “hot money” into China on the “hot money” immediately pushed the influx of real estate, real estate heat fueled the rise of malls and shopping streets, shopping centers and malls led to the rise of the irrational expansion of retail outlets, which eventually led to the sudden slowdown in the industry, 2007 and 2008, lower than expected income of jewelry is a good proof.
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Article by Weihua
Since reform and opening, a shrewd businessman Yiwu created a “commodity market” myth. After 90 years of the last century, the trend of the times and the great advantages of commodity markets, led to the rapid development of jewelry industry, jewelry industry, is currently Yiwu International Trade City already has the professional market, jewelry, Jewelry Street, Hing in the aftermarket, as well as income of gold just Fuyuan Jewelry Square, engaged in production and operation of enterprises has reached more than 8,000. Combined effect of a powerful industry in the country one-of-a-kind and deserved to become the industry leader, so Yiwu is also known as the “jewelry capital of China.”
Yesterday’s success does not mean that tomorrow’s brilliance. Changing the current international economic situation, market structure wavering, we should be acutely aware that a crisis everywhere, in the development of the road is still treacherous, if not the same vigilance will be submerged by the tide of the times.
“Puffiness disorders”, “Wen boiled frog” “Korean wave”
The internal and external Yiwu jewelry jewelry industry, as in previous years, the business on fire, causing many people to follow suit to enter. Despite the overwhelming development of the industry, employment has reached 15 million, annual output value has exceeded 120 billion, but closer look Yiwu jewelry industry, but it is a “puffiness” of the giant, and its R & D, technology, the competitiveness of these core brands are not possess strong. As businesses vary greatly, and the operating level is not high, in the future as to speed up the process of globalization, technological innovation and accelerated product life cycles shorten, “puffiness disease” is likely to evolve into “functional” disease, or even loss of combat effectiveness.
To rely on the attractiveness of the formation of International Trade City, a massive number of Chinese and foreign buyers flocked to Texas, “former shop and factory, sample order” form, so that the operators do not achievement far, the product can be sold at home and abroad, it is advantage. But the philosophic inertia is also created from this. As everyone knows, as society advances, business model also has been changing, a few years later, the circulation of goods is no longer rely on the market, but rather into productive enterprises through various forms of direct flows to a new model for the terminal. Therefore, the current market environment comfortable is a huge skillet, however, if the yield to the temptation comfortable, stop “jumping”, then the water temperature reaches a certain degree of heat, etc., attempting to escape had been too late.
After years of development, China’s jewelry industry, formed a Yiwu, Guangdong, Qingdao tripod pattern. Excluding International Trade City features the advantages of radiation, Yiwu jewelry actually fledgling: From a technical perspective, but more than Canton; from R & D on the part of speaking, than the Korean enterprises in Qingdao, however. As the financial crisis intensifies, the domestic market will be more and more people to occupy.
In current years, with the Drama constantly broadcast crossways China, “Korean wave” represents a kind of fashion, led South Korea to send clothes selling in China. Even though South Korea’s jewelry in the Chinese market has not “stir up trouble”, but this cultural transmission, so that people on the South Korean jewelry awareness is very high, the combination of culture and commerce market effects arising from who can not be underestimated, once the income channel to form, it is doable that swept the country. Presumably, South Korea, Qingdao jewelry can not be occupies a corner of the shrinking European and American markets, Korean jewelry with 1.3 billion people is bound to turn to the Chinese market.
In Guangdong, jewelry businesses are carried out within the vertical and horizontal channels outside the building, even though no irradiation as a platform for the global commodity markets, but the home appliance manufacturing domain have great marketing capabilities. With Shenzhen, Hong Kong’s financial support, as well as fashion jewelry and accessories of the advantages of high-end products in the next few years will occupy most of the domestic, high-end market.
The domestic market, “Wolves are now the beginning of” slow response, passive step by step, will lose the favorable opportunity, and so the domestic market by other enterprises designated cut and carved up, Yiwu jewelry market, the business can not remain prosperous, it is questionable.
“Winter Games” get rid of OEM stay by the rules.
Continued beyond the consolidation of dominant position.
Financial crisis has created the industry’s “winter”, jewelry business operators to change the “shop in front and factory, sample order,” the rigid model, we should take the “winter” “come out”, jointly organized with other enterprises to promote the healthy development of The “Winter Games.” Enterprise according to its own characteristics, might select to product research and innovation to win the “sprint”, can also select to enhance internal management and product mix “in running”, but also the option of creating the brand’s “long-distance running.” Strength of those companies should have a more “sports” is not only deep internal strength to be both the “forcing”, but also to fight for the “all-around champion,” an honor to set an example for other enterprises.
Foreign trade situation reversed, just can “force” enterprise OEM get rid of the “shackles” and let enterprises since then embarked on a new development. But a short time, many enterprises demand of channel construction, marketing aspects of real-world experience, are unable to begin with. I believe that as long as the careful research the market, no one company can find its own way., No. 100 the following example, employees of small businesses do a good job market, the first “point”; two to three hundred employees of the enterprises have a certain number of productive capacity, to make a market in “line”: the domestic market of massive enterprises should be prepared to the full layout and the implementation of brand strategy, from the “point” to “line”; combined into “noodles.” With the steady growth of the domestic economy, people will drive the motion of lifestyle jewelry consumption increased rapidly. Own brand, its own channel jewelry business could eventually be rewarded.
Today, some European and American countries are increasingly strict environmental stipulations jewelry. To fight for a clean competitive environment in the Shin Kong jewelry companies and organizations set up under the lead of the National Standardization Technical Committee jewelry fashion accessories sub-technical committee, introduced a series of industry technical standards of products to guide and promote the industry to standardize the production, to prohibit containing harmful material jewelry entering the market. In 2008 one after another case occurred in melamine milk powder, eggs melamine cases, for all manufacturers wage a vivid teaching materials. If you do not pay attention to product quality, non-compliance “rules of the game,” The result is that businesses welcome disaster. Previously, Yiwu excessive lead content in jewelry have been recalled to place the cases, companies do is decimated. For long-term development, operators are required to continuously upgrade the calibre of products to eliminate hidden dangers caused by perilous substances exceeded.
It will be recalled Shangshi 80 years, Hong Kong and Taiwan films, TV series broadcast in the Mainland has brought all over the world’s “bell-bottoms,” Pop, and now broadcast caused Drama “Han ingroup Women” and hot, are demonstrated the great power of the wave of fashion culture. Popular fashion jewelry represents a philosophy of life, a life philosophy can guide, you can near one another to create opportunities for mass consumption. Yiwu jewelry industry gathered a massive enterprise group, including many powerful companies. “Let the people can remove the mountain”, co-sponsored a number of high-profile cultural activities is not difficult. As an enterprise can begin from the product image packaging, such as celebrity endorsement to increase awareness, product demonstrations please beautiful models and network information, can be combined animation, games and so on. Industry associations can organize some cultural activities, and even integrate various resources to carry out the filming movies and television. Through various efforts to bring jewelry and pop culture combine to give consumers a superior feeling and increase purchases, so as to promote the prosperity of Yiwu market.
The times are fast-growing, market structure, business model evolution taking place in time, Yiwu jewelry industry only escape from the “International Trade City” and the inherent business model, so that continually exceeded, in order to maintain long-term industry leading position.
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Article by jekky
Wear allergy care Jewelry The favourite jewelry market, according to their ingredients, can generally be divided into two categories: one is pure gold with gold or platinum jewelry, the other is in Stainless steel Surface coated with a layer of material called ” Sulfuric acid Nickel “Material composed of ordinary metal jewelry. Dermatologists told reporters, wearing metal jewelry as contact dermatitis caused disease often known as jewelry. This is due to allergies contacts
Â To contain some of the jewelry in the metal, such as nickel, chromium, lead to allergic reactions. Some people allergic symptoms only manifested in the jewelry and skin contact areas, such as ears, neck, wrists, fingers, etc., and some people had systemic allergic reactions. First, skin irritation, and then beginning a small papules, blisters long and painful body itching. In general, patients with allergic reactions caused by jewelry uses only the outer skin of some drug treatment can cure. However, if inflammation of the skin are stimulated repeatedly, then prone to evil Venereal disease Change might lead to Cancer.
Nickel is a strong sensitization of the material, the silver-white hard metal, one of nickel oxide, nickel hydroxide is insoluble in water, and nickel nitrate, nickel sulfate is soluble in water, the ornaments contain soluble nickel sulfate water. Because people sweat more in summer, sweat in the water can cause a small amount of jewelry nickel sulfate solution surface, skin absorption allergic reaction.
Physicians to remind you that not all jewelry will be susceptible to an allergic reaction. Gold, silver or high-end Jade jewelry Jewelry is usually less likely to cause allergies, and some low-end simulation of decorative jewelry or chemically treated viridity ornaments are likely to cause allergic reactions, therefore susceptible should refrain wearing gold, silver, chrome, Nickel And imitation viridity jewelry such as apt to cause dermatitis.
Not long to wear jewelry SummaryIn addition, even though Jewelry Beautiful and brilliant, can not wear day and night over many years, or might be Health Harm. Many women used to wear all year round Ring The result is a tight coupling ring finger skin, muscle, bone, into the circular depression deformity, affecting blood circulation, your fingers will become numb, acid swelling, pain, severe or even partial necrosis. Therefore should not be too tight to wear the ring, and activities should always take off your fingers. The girls are not off to sleep Earring Tiny do they know this is very simple to hook earrings on a metal ring or a hard goal stab cheek.
Moreover, the long-term wear jewelry, the surrounding skin is difficult to clean. Particularly in the summer, a massive number of human sweat, if you do not pay attention to sanitation, pathogenic microorganisms are likely to multiply in this breed, skin penetration, thus affecting their health.
Experts remind you to wear jewelry should always take off to clean. This will not only maintain the jewelry itself is clean as new, also very useful for the health of the wearer. Need to be reminded that there are many jewelry cleaning prejudice Nongbu Hao jewelry itself will cause harm, the ideal professional cleaning staff invited to carry out maintenance.
“Jewelry disease” self-help approachBe suffering from dermatitis jewelry how to do? Dermatologist’s advice is, first of all jewelry should be removed, remove the cause; followed the discretion to use 3% boric acid solution wet dressing, oven dry stone lotion applied externally or Fuqing Song, Yi Luosong other steroid steroid cream applied externally, while also under the guidance of a physician taking cetirizine hydrochloride, Astemizole, a new music and other anti-sensitivity Organization Amine drugs.
But experts also advise, “Jewelry disease” even though there evolved, but not a universal phenomenon, as long as the note on the line, do not cause panic, but no need to refuse to wear jewelry, because the market for understanding of gold and silver jewelry After testing most of the relevant say departments, will not cause any harm to human health. As long as the time to purchase is to huge Shopping Or about the credibility of the shops and stores to purchase will not go wrong. In addition, the wearing of jewelry not take too long, the ideal off to sleep at night. Have to keep jewelry clean is also important, do not sweat residue and other dirt. Comment Massive Â In Â Small
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Show the financial impact of decline in Shenzhen jewelry industry is facing the impact of line – jew
Article by jekky
Ago, Shenzhen jewelry festival ended; this week at the Lo Wu Tagai Industrial Area, four million Chinese jewelry arts hall officially opened. This is the processing and wholesale of Shenzhen Art Co., Ltd. China jewelry business 25 years, opened the first jewelry exhibition. Industry insiders say, lies reunion festival held in favourite jewelry, jewelry exhibition focuses assist businessmen to open procurement, those two are the Shenzhen jewelry industry measures to address the financial tsunami.
Jewelry trade volume shrinks Yesterday, just opened an art room upstairs, downstairs Chinese jewelry everywhere surrounded by flowers, staff and current customers a smile filled his face, but even in this festive atmosphere, light and spacious hall in this jewel in the grappling of journalists, the industry did not hide their concerns about the prospects for the industry. City Art Jewelry Co., Ltd. Hua Wang Hong of the business manager told reporters, just the past two months, the Shenzhen jewelry industry, trading volume has been gradually shrinking, but this is not the worst of times, the industry forecast, may, after the Chinese New Year, the whole industry will grappling a deep decline in the impact site. He believes that the impact of Wall Street financial crisis is gradually infiltrated into the economic entity, as a non-necessities of life jewelry, its bound to be affected than the general consumer goods industry.
Business focus to the domestic market1983 founded the Shenzhen Municipal Art Jewelry Co., Ltd. Shenzhen China’s first set of processing, marketing, design and development, and domestic wholesale and retail business in the integrated jewelry company, company products are gold (160, -1.42, -0.89%, right) jewelry, platinum jewelry, silver jewelry, K gold jewelry, inlaid jewelry and natural jewelry, diamond jewelry, gold and silver jewelry is mainly engaged in the production, processing, import, export and domestic wholesale and retail business in Shenzhen jewelry industry regional brands and leading enterprises and the highest annual turnover of 2 billion yuan, now has more than 10 billion yuan. Wang Hong, stated the establishment of jewelry showroom is Yihua jewelry company fought in the domestic market, an important measure to address one of the financial tsunami. Has been Yihua jewelry company has eight processing outlets, located in different places, merchants from various quarters to domestic companies need to eventually finding shuttling between the various factories, not only increase the burden of their costs, but also spent a lot of time. Today, the major production and processing of the main works jewelry show in one room, you can let customers see the company’s main product first, to assist their purchase, to reduce their costs and save their time. Meanwhile, in the past did not contact the merchant and art in terms of assembling, but also reduced the buy of an intermediate link. This reflects the company’s customer-first, the hard times with our customers ideas and efforts, thus improving the competitiveness of our products.
Wang Hong of the view that the overseas market by the financial crisis and faster, the larger the domestic market is relatively slow, small, at present, with the national strategy of expanding domestic demand, Shenzhen jewelry industry have to focus on the domestic market. How, then, on the basis of further expansion in the past the domestic market, Chinese companies on the Arts, now needs to be done, a replacement product should increase efforts to develop more products for the mainland market, with diverse styles, fashion, Multiple products, competitive prices to win; Second, we must strengthen the calibre assurance, enhanced service, win the trust of customers, stabilize the existing customer base.
Insiders pointed out that Shenzhen is the country’s jewelry processing base, thousands of types of jewelry companies, under the influence of the financial tsunami, who knows a chance to recuperate, who survived a difficult period in the future, who can win the final victory.
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